8/3/2011 - The "incident"

To the Management Executives of the La Costa Resort and Spa,


On Wednesday, August 3rd, 2011 my husband, an associate of ours, and I attended the Mercury Insurance Open at your venue. To say that it was our pleasure to attend this event at your venue would be inaccurate and quite the opposite. In fact, it was very well one of the worst experiences that each of us has ever had due to the horrid treatment we received from your staff.

As a Human Resources and business professional, I am well versed on discrimination and the protected categories outlined by the law. I often advise my clients on best practices to ensure that they are not discriminatory towards their employees, customers or vendors. This is important not only because it helps mitigate risk and avoid law suits, but it is also the respectful and right thing to do.

I am very fortunate to have had the opportunity to live in various parts of the United States and to have traveled to various places in the world. Until I had the opportunity to attend an event at your venue, I never personally experienced such obvious and blatant racial discrimination. On at least three separate occasions your employees ignored me, my husband and my associate, proceeded past us, and offered their services to the Caucasian individuals surrounding us.

Your company boasts of deluxe accommodations, world class amenities and premier services available at your resort. I am not privy to your company's marketing strategy, however I assume from my experience this is a white-only venue, and therefore you should clarify that accordingly in your communications to the public. If this is not the case, I strongly encourage you partner with a third-party vendor to conduct diversity training with every member of your staff immediately to help ensure that no one else experience the flagrant racial discrimination that we did.

We have shared our experience with many of our associates who are disgusted with your practices and they have insisted that I write this letter to you. Should you desire a conversation with me to discuss this experience further, please do not hesitate to call or email me. Thank you.

Sincerely,

Mrs. Floremy San Mateo, SPHR